#1944 The Catnip
The Catnip
Scott asks Jenny Smith for help with a problem he can't solve: how to explain the podcast to a room full of diabetes educators without sounding like everybody else with a thing to sell.
Jump to a moment
- Scott brought Jenny a problem, not an answer. After a summer of ADA, Friends for Life and the Juice Cruise, he was heading to ADCES specifically to explain the podcast to clinicians — and admits he doesn’t know how to do it without sounding either dorky or like everyone else with an app to push. Jenny’s reply is the thesis: he shouldn’t talk about it the way he thinks he’s supposed to.
- The pitch is the format, not the content. Jenny’s framing is that educators are constrained by twenty- to forty-five-minute visits and know they can’t deliver everything. The offer isn’t new information — it’s a way to send someone home able to keep learning. She points at the top of Scott’s clinician page, you have fifteen minutes, as exactly the right hook.
- Why lists don’t work and conversations do. Both argue that a five-tip list never gets internalized because it lacks a scenario. Jenny: it’s the conversation of application of the tip that makes it stick, which is why people take something different away from the same episode depending on what they needed. Scott’s version: he knows how to sell diabetes management so people go home believing they can do it.
- Jenny’s practical advice for the booth. Bring something physical. She describes coming home from conferences, emptying the bag, and sorting what she’ll actually use — so a printed version of the clinician-share page survives where a verbal mention doesn’t. She also notes ADCES skews heavily toward educators working in type 2 and primary care, and is a friendlier room than ADA.
- The postscript: he skipped the gimmick. Recorded after the conference, Scott reports he never did the iPad giveaway. He talked to people face to face, handed out the clinician-share link, and the web traffic shows they went and looked. He also mentions the listener survey, which had grown to 272 responses by the time he recorded the outro.
- Clinician share page — The page built for clinicians — print, copy, text or email a curated list of episodes to a patient after a visit.
- Listener survey — Take it, or see what listeners said at juiceboxpodcast.com/surveyresults.
- Diabetes Pro Tip series — Episodes 1000-1025 with Jenny Smith — the educational spine of the show.
- Touched By Type 1 — The free September event where Scott, Jenny and Erika Forsyth are all speaking.
Every word of the conversation
Cold open & sponsors0:04
Friends, we're all back together for another episode of the juice box podcast. Hey. Nothing you hear on the juice box podcast should be considered advice, medical or otherwise. Always consult a physician before making any changes to your health care plan. What are you doing after this?
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Jenny will not sing1:37
As long as it doesn't ever include singing.
You don't wanna sing?
Really don't wanna sing.
You're being recorded already, just so you know.
Oh, great. I'm not gonna sing for anybody. Sorry. I sing in church. I sing nighttime songs for my boys still because they like it
That's nice.
Even at their ages. But they don't complain about my voice, and I won't sing. So there you go. That's it.
I have to say, I'm disappointed as a person who has a fairly competent and pleasant speaking voice. I can't sing to save my life. It's terrible. You're muted. How did you mute yourself?
We've been doing this for ten years. You've never muted yourself once. Heather?
No. I'm mute. I don't know. Maybe I moved my screen or something and hit mute, so I'm back.
Okay. Yeah. I I have a terrible terrible singing voice. Everyone in my
mind it knows. That you can't carry a tune or is it that, like, you don't you can't sing the music the right way?
Oh, I think I may be tone deaf. I have no idea. Oh. Yeah. I can't sing.
My I'll tell you who else can sing. Everyone else in my family. We do not carry that skill.
Oh, well.
Yeah. When when Kelly sings, she's often goes, I wish I could sing, and that's normally followed up in the house by, yeah, we wish you could too.
Don't just please don't try.
Please stop. It's terrible. Well, I have an idea for us today, and it's summertime, and I'm gonna ask you for help.
A summer of conferences, and one left3:05
Oh, You're gonna ask me for help?
Yeah. It's not the way you think, though. Hold on a second. So I am let me explain to people what I've been doing the last couple of months. So I've been on, like, a little bit of a tour, I guess, going to different diabetes events like ADA, Friends for Life, the Juice Cruise, out seeing people.
And this is all gonna culminate with me going to something called ADCES.
Which I'm going to go to too so I get to see you there.
Jennifer and I are gonna see each other at ADCS. I actually think I'm gonna interview you a little bit.
You are. We have a session on I think it's it's either Saturday or Sunday morning, if I remember correctly. I connected with John. And yes.
So I've been I've been on on tour with John from Sugarpixel, and I've been going to all these events with him. Not not the cruise. The cruise was mine, but it it was, you know, nine days of my life in the middle of all this traveling. So, anyway, I'm tired. And I'm about to go to ADCS, which, if I'm being honest, is kind of the crown jewel of this little whirlwind for me because ADA was nice.
Right? But it was very business y, and it was a nice moment for me to walk around to people who've been partners for a long time and say thank you and meet them in person. Some of them I've never met in person. And that was nice, but that wasn't really necessary.
Sure.
Friends for life is awesome, but that's more of like a meet and greet for me. But I don't meet a lot of new people at Friends for Life, a lot of people who know the podcast usually. Cruise was just tiring, but awesome. ADCES is the place where I'm gonna try to go and explain to clinicians what the podcast is and why they might be interested in it. But I'm not good at talking about the podcast.
And I
I don't know how to explain it to people. I know what it does. I know what I've seen happen over a decade plus.
I know
I know what all the feedback says.
Right.
I know what the reviews say except for the lady who called me obnoxious the other day, and that's fine. You can have your opinion. And she really didn't like me. It's okay, Jenny. That's alright.
There was so I know I know, you know, there's a survey running right now for listeners that I think already has, like, a 150 responses. And to see I can pull it up for you. But the problem is is that I either talk about it like this, like, really dorky, or I end up saying things like, I don't know. It helps people. They trust me.
They told me. Like, I don't know how to, like I don't know how to I don't know how to be professional. I don't know what a doctor wants to hear. I don't know what a nurse wants to do you know what I'm saying?
“You don’t talk about it the way you think”5:52
Well, let me I do understand. Okay. One, I think that you you hit a need because you don't talk about it the way that you're thinking. You need to talk about it to clinicians. Does that make sense?
Okay.
So you, just like when we do our stuff together
Yeah.
There is educational parts to it, a lot of it. Right? But we talk about it in a way that's very it's not white coat. Yeah. It's conversational.
The information is there. People, in general, tend to get information better the way that it's presented. And I've listened to, you know, quite a number of the other, recordings that you've done with many, many other people that are not clinicians or educators. Right? And those conversations, I also get something out of.
Okay.
Even though I'm a clinician and a person with type one two, I still get something out of it in the way that it is presented. Some I have to admit, sometimes I fast forward through some things because I'm like, I I don't need this part of it. I just want the content that I need to extract from this. Right?
So valuable podcast, actually.
But it's the way that it is discussed and talked about that you end up getting to a point that hits each person differently in what they might need to take away from it. Some people may, you know, listen to a conversation all about such and such, and they're like, great. I got a little nibble of something. Yes. I can relate to that.
In another episode, they may absolutely have needed, like, 90% of the content, but didn't really realize it. And it's only in the presentation of how you talk through things with people that you're actually able to provide an educational piece even in talking to the general public.
So when you say it, it sounds nice. When I say it, some lady leaves a review that says I'm obnoxious. So I because I can talk about it like that, but I don't is it is it because I'm direct? Is that what this is? I like, here's an example.
I've been Maybe. Maybe. Yeah. I I've been so I've been
But I don't think that that's a that that's not a bad thing.
You don't think that when I'm standing in front of a CDE who went to college and thinks they know everything about diabetes but clearly doesn't, and I'm trying to explain to them how to help people that they're not gonna be like, hey. A guy with a podcast thinks he's smarter than me.
Well and you obviously, and since you don't wanna say, hey. I'm smarter than you. So just listen to me or listen to my podcast, and then you'll learn.
I don't. But how are you supposed to in, like, a in an elevator pitch, explain to a person who's in the middle of a a of a of a of a machine that's that's marching on, and they they believe they're doing a great job. But then when I go out and talk to people, you find out that's not the case. And how do you translate that back to that person without hurting their feelings or putting them off?
Well, one way, maybe a backdoor into it is not necessarily putting them off and telling them they're doing a bad job.
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Extending a fifteen-minute visit11:05
But maybe it's presenting the content of the podcast from just the educational pieces of which, specifically we've done a lot. Yeah. Right? And to be able to say, you know, when you're working with somebody, as you're talking to somebody individually or even presenting, when you're working with somebody, I know that many of you probably feel like you might be missing everything the person that you're working with could possibly need, and your visits are limited. Right?
You might have a twenty minute, thirty minute, maybe a forty five minute education session with them dictated by the constraints of the clinical atmosphere they they work in. Right? Brick and mortar establishments have very specific times that you can see people for. So within this, wouldn't you like to be able to send them away with a way to take more? Like, I could give you these little tidbits today, but what I have in the content on my podcast on my website is all of this.
I have, I've done, you know, all of the definitions. If you want something to learn more about this, take a look on my website. You know, I have information about this as a snippet, as a broader conversation, as you know what I mean? So Yeah. But your your goal is to give them something that they can use in their practice and explain not that they're dumb.
Right? You don't wanna be like, look. I don't think they're I
just think that the the format that they're stuck in isn't valuable for what they need to explain to people. Also
It's not.
I think that if you just tell them, hey. There's stuff on my website. There's stuff on everybody's website. Then I sound like everybody else who's like, I got a thing. You should try it.
I got an app. It'll do the what what what I have to try to explain is whatever the whatever the nebulous part of why this works is. And it's hard because I don't a 100% understand why it works. And if I start talking in one direction, then I start saying things like, I don't know. I'm good at explaining things, or I talk in pictures, or I pick an example of like, I've been doing this thing recently.
I guess, eventually, I'll do something with it where somebody will hear it or maybe I'll just give it to Cole. But in one of our conversations, I just talk about the work that Cole put in over a lifetime and how he hit a home run once in college and how everybody thought, oh, he's so good at this, but they didn't see all the work that went in before it. And Right. It comes off when I tell it, like, some, like I I I really don't know how to put this another way, but I'm I'm sort of like a I'm like a Buc ee's parking lot philosopher. Do you know what I mean?
You're lucky I know what he is.
Jenny, you broke up for a second there, but I I I think I'd you know what I mean? Like, I'm like I when I wrote my book, the publisher said, you know how to take really, like
Complex.
Complex ideas and make them simple. And and I was like, I don't I don't do that on purpose. I think I just don't have any big words to use when I'm describing things. But but that that conversation about that home run, it probably only took a minute or two. And but I get a ton of feedback about that.
And Right. And also a thousand other things like that. But I don't know how on the floor of ADCS, which I imagine is gonna be as loud as ADA or Friends for Life. Right? It's gonna be loud.
Right? Mhmm. How am I supposed to pull someone aside and say, listen. Diabetes, timing, amount, fat and protein hits, getting your settings right, being proactive, don't look at a high blood sugar. Everyone knows that.
How come everybody doesn't do it? There's something wrong with the translation of the technical stuff to something that people want to hear about. That's the part I'm good at. Like, is that what I say? And do then I back it up with reviews or rep like, I don't know what to do.
Who is actually in the room15:09
I think it'll be I think you're gonna come into an atmosphere that's wider than the it's much wider than the population you you are used to working with.
Okay.
So the majority of ADCES members and those that come to the conferences, whether it's every year or every other year or whatever. Right? They're looking for specific content. So of the wealth of educators that are probably gonna come to the conference Mhmm. The grander majority of them honestly work with type two diabetes.
Okay.
Not that that the content that you have doesn't apply.
Right. No. I think it'll you use insulin and you have type two. Don't I genuinely don't see the difference between management type one, type two if you're using insulin.
But you're also looking at a population of type two where the educator might actually be working in a primary care setting.
Mhmm.
And so they have limited ability to navigate education
Mhmm.
So to speak. Yeah. You're what you want is to be able to explain to every educator that might come and talk to you the worth of what you have available that could then translate into, hey. If you just share what I've got because it hits this mark, this mark, and this mark, and you can easily keep educating your patients if you just send them home with this list of things to check off.
Yeah.
Right? But how to translate that? I I mean, it is it's a good question because some people that you encounter there are gonna be awesome educators.
Yeah.
I they are. Many of them are going to be educators that are truly brick and mortar educators, and those are the ones that need to know how to one, you wanna give them visibility to what you've put together
Mhmm.
But also how to use it. That's that's what your aim is in talking to them is getting them to see, hey. Where do you struggle? What do you struggle in what you provide to people or in your education group meetings or whatever it is? Okay.
Because I've found a way to help people understand big concepts in a conversational way that they then can absolutely apply.
Yeah. I like, I I am pretty confident. I'm sure you feel the same way, but I am fairly confident that I can show up and talk to people for an hour, and they'll leave. And if they half understood what I said, their a one c will come down. Sure.
Right? Right. And I don't know, like, why that is because I'm not saying anything I'm not saying anything crazy or different or anything like that. I had this experience one time where a big diabetes organization wanted me to get onto a meeting. They were like, how are you helping so many people?
I got on and I told them everything that I tell people. They go, we know all that. I went, yeah. That's not the point. The point's not that you know it.
The point is that you can't you you ever see the American president and there's this one time where yeah. Right. And the president's he's yelling at somebody, and he's like, I used to think that Bob Rubson's problem was that he didn't blah blah blah, but his problem is he doesn't know how to sell it. Like, like, that's the thing. I know how to sell diabetes management.
Like right? Like, I know how to talk to you in a way that makes you go home and go, I could do this. You know what I mean? Like, I could easily get listen, Jimmy. We've gone
there before. Selling point when you talk to people. It's not, you know, it's not that what you're providing them with is not worthwhile. Mhmm. It is.
But through the personality that I have and the way that I present the information, it makes a difference for people to learn the way that I've put these podcasts together.
Yeah. I guess that really is it.
It it really is it. You don't have to have any big level explanatory chart that's like, if you do it this way and you put this in I mean, that's what they're used to, and they're not those that stop and really want to talk to you, they know that there's they're open to it. Exact that's the right way to say it. They're they're not looking for what they're doing. They're not looking how to add into their, like, white coat kind of, you know Right.
Because they're not gonna use it. It's the people who do come to you who are seeing outside of the black box and seeing that, I want something more to be able to provide, and that's what you've got.
The meeting that let him down19:52
Right. Okay. It's just it's been frustrating to me in the past that I mean, well, that one meeting I told you about was I I wasn't devastated by it, but it was really a letdown. You you know? Like, I got to the end, and that person was just like, yeah.
We know all this already. And I went, yeah. Yeah. But you're not you don't
But you're not explaining it the way that I do.
Not doing a good like, Jenny, there's there's a there are a ton of people right now trying to break back into the diabetes influencing space again, some organization. Like, you you you don't your Jenny's not on social media. But I see what they're all doing. It's all wrong. Like, every time they do something, I look good.
That's not gonna work. That's not gonna work. That is definitely not gonna work. You you know, like, you might get some views, but because they're it's social media. They're either gonna complain and pretend that something's upsetting.
Like, I I saved my life with a cookie. Like, one of those things. Right, Krishna?
Or it's another video of somebody putting a Dexcom or some something, some product on there, but I apply it this way, I use this product and blah blah blah. I again, from the things that I have seen on social media, those are the ones that I'm like, bye bye.
Yeah. Yeah. No. It's it's they you either use that that the rage thing. Right?
You rage by people or you or you say, can you like, I actually one day, I'm gonna make a list of all the opening lines from from social media videos because they all say the same thing to get you. I'm gonna give you my five tips for awesome. That that apparently our brains love that.
Right.
Let me just give you a quick five tips. People go, oh, just five? Hold on. I can listen. And then what happens is later they're still in the same situation.
Of course. So so even if that social media is incredibly popular, how do you then explain that all those people on social media are still struggling the same way they were struggling before they found your five tips?
Why five tips never stick21:35
We use so something there is an explanation as to as to why the podcast episodes hit in effect of having somebody actually take the information and apply it. So I could also very easily get through 30 people in a day if I just said, well, these five tips, this this this and this.
It's the
conversation It's the conversation of application of the tip. Mhmm. You could give them a tip about treating low blood sugar. These are your three tips for treating your low blood sugar, but it's a list. That list never gets ingrained because it doesn't include as as you have in the episodes in conversation style, a scenario that makes sense to application.
Yeah. Hey. Bring your microphone closer to the center. When you talk, you you list one more.
I go off.
You do. Sorry. When start thinking yeah. When you start thinking, you turn your head to one direction. It's way
I do. I always think up to the left.
I don't know why. We could easily be married. I know way too much about you. But, so so it is and but how do you do that without sounding pompous? Like, like
I don't think that sounds pompous.
It doesn't? Okay.
I really I I don't because you're not you're not patting yourself on the back in saying, hey. You can't just give them a written sheet of directives unless you've talked through those tips and discussed in your lifestyle, where do you think this tip could apply? Right?
Yeah.
I also don't I I have a lot of people that I work with. Right? Many of them keep coming back, which I'm unbelievably grateful for. I don't know why people like me. Can you explain that to me?
It's kind of the same question you're asking.
Yeah.
Right? I I don't know why my education style and I expect maybe it's because it's similar to what you've put together in all of the episodes that you have. It's pick apart the data in conversation of what went on here, or this seems to be the trend, and let's talk about this trend. Right? I don't just give, hey.
Do this, this, and this. It's let's talk about why. Or you tried it. Oh, it didn't work. Well, let's see why it didn't you know what I mean?
Yeah. And I think
Outside of that, I don't know why people wait.
Listen. There's a reason for why when because you were just a guest the in the first year of the podcast, and I just I told you this a million times. After you left, I thought, wanna do more with that person. That was really enjoyable. Right?
Right? But no. Please. But there's obviously, there's something about how you and I both think about it that, like, that mesh I I told somebody. I was like I said, met this woman.
She she and I think about diabetes the same way. We talk about it differently, but we think about it the same way. Like, I can tell, like, from the conversation we had, and I should do something else with her. Took me a while to figure out what to do. But the I I mean, listen.
I could talk about it a different way. I am really good at this. Like Yes. Like, there's there's just I have no doubt in my mind, but I don't some people wanna be sold with numbers. Like, do who how do I know the difference between somebody who I should just go look?
I have 22,000,000 downloads. I've been making this thing for 2,000 episodes for twelve years. No one keeps a podcast going that long. There's gotta be a reason. Just send people to it.
Right. Because there's part of me that just was that the cat that just went by?
It it is. Oh, yeah. He's
I just wanna be
trying to make a decision about sitting and snacking on the dog. I was like,
this is how every one of these alien invasion movies starts. Jenny disappears in forty five minutes now. I hear Wisconsin's not on the map anymore. Anymore.
Oh, so It was one of my kittens.
Speaking of that, are you up there suffering with these Canadians' inability to not to set their country on fire again? Is it happening again up there?
We in fact, the the past yesterday, I woke up and I I went out. It was, 05:15 in the morning, and I went out and I was like, oh, this is lovely fog. And then I was like, this doesn't smell like fog.
And so I advice from us, Candela. We set our stuff on fire figuratively. You're doing it literally.
Right. I mean, it smells like a bonfire outside. Some places I know doesn't it doesn't even smell nice, but it is I'm not usually somebody that gets irritated. I don't have allergies or any of that kind of stuff. It is quite irritating, quite honestly.
Yeah. Yeah. It's it's thick here, actually. Yeah. It feels crazy.
My brother's in Virginia. He says it's not making it to him yet. Oh. Oh, okay. I'm sorry.
Got off track there.
The cat the cat threw me off. Cat interrupted it all.
What educators actually take home26:07
So there's gonna be I I'm gonna need a hook though, Jenny. What do I do? Buy an iPad? Say I'm giving away the iPad, and then I take and I put five listener reviews in the iPad, I tell you all you have do is swipe through these five reviews, and you're entered to win the iPad. What do I what do these people really want?
You know what I mean. You've been to these.
Yeah. I well, I will definitely tell you that they like prizes.
Gotcha.
I mean, it's kind of like it's kind of like children with diabetes. It really is. Or the friends for life. It's like whatever the wildest giveaway is, your booth will have. Like, you got the little things to collect.
The kids love collecting. This is not children, but
They want something.
They they want something. Like, one year that I went to one conference, they were giving away a Vitamix. Do you know what Vitamix is? Yeah. Yeah.
I love my Vitamix.
Yeah. Yeah. For the
It's a little blender. Mhmm. I didn't get the Vitamix, but I got the dry blender for it, and I was just as excited.
Maybe I'm thinking too hard. Maybe I just have to give something away or make T shirts for people who already talk about the podcast. Like, do you talk about the podcast? Here. Take a T shirt.
Thank you.
Here. Take yeah. Absolutely. And, you know, they they like stuff, but this is an education based collective of people. Right?
They also want to walk away with something that they can use to put into practice. In fact, at the end of each of the sessions, you have to take a survey Mhmm. In order to get your continuing education. And at the end of the survey, there are questions that go into answering how you feel about putting this information into practice. Where do you see this hitting?
And so they are they are looking for something that will make a difference in the positive way to their practice. They want something more. So, again, the people who are going to be willing to come and talk to you at the booth, they want more and having and I don't know what you have available already or what you're gonna bring along in terms of these are the lists. This is they're very likely more interested in the list of education pieces that they could potentially use in their practice as hit points to serve further when the person leaves their office.
The clinician-share page28:35
Would you look at a web page with me while we're talking? Sure. Juiceboxpodcast.com/clinician-share. This is the whole reason I'm going is to try to get this but now as I'm talking, I'm realizing what I do is I buy an iPad. I say you can win this iPad if you look just read one review and give me your email address so that I can send you a link to this website.
Okay. Correct. I see
what mean. Absolutely. And and it needs got it, though. As busy as it is. And I don't the ADA is different.
ADA, the scientific sessions are you will notice a difference between that and ADCES. You will. I think ADCES friendlier atmosphere is the way that I would explain it.
There were a lot of people who I know and think they're very smart at ADA, and I imagine they were. But I could tell that they thought they were, And they wanted to let everyone else know how smart they were. Sure. And and you don't have to agree. And I saw some recordings.
Somebody did recordings with them, like, the floor recordings. They're they're short, six, seven minutes long.
Uh-huh.
And I clicked on a couple. And a a a group of people who are less able to describe their own thoughts, I've never met. Yeah. This is really something. I mean, I was listening to this one and I thought, that's a lot of words.
I know what they all know.
What you said.
But when you put them together, they don't appear to say anything. And then the person interviewing them went, uh-huh. And I thought, she don't know either. And so and then it then it just went on. I imagine those people are great in a lab, in a in an office, in
a Research. Yes.
Good for them. Pushing all that together, they they're not as chatty. That's why that had took for me, I think ADA ended up being more of like a like a a hey. How are you business kind of thing? Like, I met I've been working with this girl, Ashley, for years.
She's fantastic. We've never met each other before ever. We got to meet at ADA. That was nice. Right?
Yeah. Right. I got to see people I do know who say hello. There were people who came up to me to say thank you, but the people who what I noticed was I had an endocrinologist at least three endocrinologists, a few nurse practitioners, a couple of CDEs all come up to me to thank me for the podcast, but their personalities did not mesh at all with the other people I described. They were like outliers in that space, if that makes sense.
Right. You know? So you're telling me at ADCS, I'm gonna meet more people like that.
They're yes. Yeah. Is it they're more friendly. They really wanna not just stop for the little thing or even, like, look at you and bypass. Mhmm.
The people who want to talk with you will really wanna they will wanna talk to you truly. It's a friendly in general, nobody's gonna get arrested there. For they're a very friendly
was arrested, but I hear what you're saying.
Or kicked out or whatever. It's not gonna happen at ADC. Yes. The
friendly thing. Hey. Can I ask mostly mostly women? What's the breakdown?
It is. I mean, the breakdown of of educators is heavily weighted to females.
Okay. Okay.
Yes. It is. I I Or women. Yes.
Yeah. So I'm gonna try to, like I'm gonna break off a little money from the the juice box piggy bank, and I'm gonna I'm gonna buy something to give away. I'm gonna get a few shirts to give away to people who already who come up to be like, oh my god. I love you. I tell everybody about it.
I'll say, oh, you tell everybody about it? That's great. Take this. Thank you. Mhmm.
And then the other people can say, I have a shirt? And then I will say, do you ever tell anybody about the podcast? Well, I just learned about the podcast. And I'll say, well, if you want a shirt, tell people about it. We'll get you one next year.
That's what I'll do then. That'll be my Yeah. And then
I do really like this web page. I'm just scrolling through it as you're kinda talking.
Tell me what what's more.
I like that you have at the very top, like, you have fifteen minutes. This podcast juice box extends the visit. Right? And that was the point I was trying to get at is hitting them where they feel like they are not being able to provide enough to their patient, not because they don't want to. It's very much time constraint specific.
Mhmm. So I think that that's a good
What what about
quick easy visual at the top.
So the share stuff, you can I I won't make you go through it, but the print handout for patients, you click on that? It launches the print screen for you. You can print out the list of the of the Print. Bowl beginnings exact as for an example because I picked that one. You can also hit copy.
You can click text. It'll put it right through to a text. You can click email. It'll open up an email and populate the email or populate the text. Is that a thing that a clinician would actually do, or does that does that blur the line between, like, I don't wanna suggest this in writing thing?
An educator’s name on it33:40
No. I think well and one thing on here, I think you had me look at it a while ago, and I had suggested Mhmm. Putting that many of these are put together with an educator. Mhmm. And you nicely put my name there, so thank you for doing that.
Very welcome.
But that goes far. And it was one of the reason I suggested it, whether it was me or somebody else, because as you're now saying, well, gosh, why would they wanna I'm not a I don't have a degree. I don't I'm not an educator, etcetera. But if with the explanation of this as they're looking at it, they see that the content has an educator perspective behind it. That will also go far or it would.
And I'm looking at it from my educator hat
Mhmm.
Perspective. I'm much more prone to talking to somebody who thinks similarly, has similar, either background degree. You know what I mean? That kind of perspective. I was even gonna suggest as an easy visual, even printing just this page out as an example.
While you might have an iPad or something that you can show as you're talking to people, hey. You know, I can help give your patients more information after the visit if you just send them to this website or whatever. But if they have this printout with the website actually on it, then they're more inclined that they like to collect things.
So give them, like, a visual representation of this page
Yes.
To take with them? Yes. Okay. And then
And I will tell you why. And then, again, this is my n of one. When I come home from these conferences, I have collected many things in a bag. I've gotten good at trying to only grab the things that I think I really will take a look at when I get home because otherwise, you have to have another travel bag to go home with all the crap that you've collected.
Of course.
And when I get home and I'm emptying all my travel stuff, I take a couple of hours to go through all of the information or the little grabs or whatever it was. Am I going to use this? Yes. And then I put it within the context, or I have a list on my computer of the websites, the resources, the things that I definitely will use.
Mhmm.
And the other stuff, it goes in the garbage. So this is a this is a handheld item that when they go home and they go through it, if many of them are like what I do, they will remember Mhmm. Why they took this.
Okay. And then it's kinda, like, hits them again. Correct. Okay. Alright.
That's what I'm gonna do. Alright. Hold on a second. Let me write out printout. Okay.
And you know what? I'm making it for myself. Make Jenny's name bigger.
Oh, is it not?
I don't like how large
I was gonna say, is it not large enough?
I don't think so. I think bigger. Okay. Keep out of this.
Great. Thank you.
You said you have a degree. All I have is a degree of uncertainty. I have nothing else. The and there's like, I put the search down there too so that people can, like, look if they want. Because the search bar, I mean, for the website is is pretty great, honestly.
So And then there's a click button there that says share the tool. Like, so you can share the search tool with them. It just gives you, again, ways to, like, easily copy paste things.
“Don’t tell your doctor about the podcast”37:12
Yep.
I I think measure me on this one. I've been doing this for so long that when I started, everybody would be like, why would I, like, listen to a podcast? That doesn't make any sense. I don't think the world feels that way anymore, but I think my brain is still stuck there. Like, do you know what mean?
Like, the idea of, like, why a doctor wouldn't suggest a podcast to somebody, but they would now.
But they would now.
Yeah. Yeah. I'm sorry. That was really loud. Oh.
The monitor lizard.
I didn't hear anything.
My monitor lizard is jumping all over the place. Sweetheart, we'll feed you. Relax, honey.
Oh, she's hungry.
She is she is searching. Did you just see her jump
across Yes.
She is searching vigorously around that giant box looking
How big is she? Is she, like
Oh, she's
like feet?
She's, like, two feet long now. Yeah. She's, like, probably honestly, she could be longer than that. Let me let me use the box to measure. I'm gonna say she's three feet long.
She's maybe a sixteen inches of body, and the rest is all tail. Just really crazy. I'll get a picture online for her somewhere so you guys can see her. Okay. So back to my being old.
Jenny, when I listen. I was talking about this the other day with somebody. This probably predates you. I got on the Internet the first time by being mailed a CD ROM from aol.com to load onto my computer that I had to buy at a computer show at a college and put together myself. I am that old.
Really? Yeah. Yeah. Yeah. And then dial in with the modem, the bing, bing, bing, bing, bing, oh, and then nobody could use the phone because you wanted to go online.
And, you know, a forty five minutes to download a photo. People were really just emailing each other. There wasn't really much to do with a computer. I started then. The idea of sending somebody your name or your email address or even saying your real name on the Internet was completely, like,
no I've heard of. No one would
do that. Like, they Right. If you said that, you would say the the next words you would hear are some crazy person who lives in their mom's basement is going to kidnap you. Like, that's the a 100% the next thing somebody would
You're gonna find me.
Oh. Oh, you said your name online? Goodbye. Like like, everybody just no. Scott's dead.
He told people his name. Like and that's where people were then. And then stuff changes obviously very quickly, but there was a long time I used to joke on the podcast. Like, when you go to the doctor and you have everything figured out, don't tell them you learned it on a podcast because they're they're not gonna believe you. Like, just go in and be like, I don't know.
I figured it out. I used to tell people not to tell their doctors about the podcast. And now I I realize it's not like that anymore, but my brain is I'm still like I have that old idea of like, oh, the Internet. But it doesn't work the way that it used to work. Right.
Everybody's acceptance of it is much different now. And people who True. Who are younger don't know what I'm talking about. But trust me, twenty years ago, you would have been like, I'm not telling anybody my now you're online in a bikini telling people about your dates, like, at poolside.
And Right.
And I guess the doctors and clinicians, they're they're no different. There's people on the Internet too. Alright. Right. Well, I changed my mind.
Everybody just tell everybody about the podcast. There.
Well, good.
That's easier. Alright. They should. I I've got it then. Right?
You don't need anything else?
I don't believe so, honestly. I you're only going to be in the exhibitor area. Right? So you're not doing any presentation or anything like that. We did
can I tell you, Jenny? We did one at Friends for Life.
Did you?
I'm gonna tell you, I have a video of it. 250.
Oh, that's awesome.
Maybe 300 people in the room. Was it was so you know how they have the have you you've been to it. Right?
I've never been.
Oh, okay. So there's a main, like, conference hall where they do, like, the dinner and stuff like that. And it's big enough that it holds I'm I'm gonna do some gazenta guessing here. I'm gonna guess that it's I don't even know how to tell you how many round tables it holds, but I'm gonna tell you almost 2,000 people can be seated in there for dinner.
Is it big kind of like touched by type one, the conference halls that we've been in together?
The one we didn't touch by type one, I would say that one was pretty big last year.
It was.
What do you think we're in there? It's a thousand people in there probably. Right?
Oh, a minimum.
Yeah. Yeah. Yeah. I'm gonna tell you that when everyone's together at Touched by Type one, and I'm talking about, like, you know, exhibitors, volunteers, everybody. There's, like, 2,000 people there.
Right.
So there's a room where they all go and eat dinner. Okay? And that room gets split into fours in quarters Okay. On the first day. We filled one of those quarters.
One of the quarters?
Yeah. It was it was really exceptional. I and listen. There are companies there that had, like like, product theater rooms that held, like, 50. Some of those companies couldn't fill those 50 rooms.
And we had that place packed and it was rocking. Like, people were having a great time. It really it really really went well. If I did something at see, there it is. That's the obnoxious thing.
Is that what she's saying? Because I know I filled that room, Jenny. I'm I'm just gonna say. I know it was me. It's it's it's okay.
But Sugarpix was fun. Everyone likes Sugarpix. So we also gave away some things which help draw people in. Also, I did a thing that I know there's gonna be a rule about not being able to do it Friends for Life next year. Like, I I I basically, like I don't wanna say what I did.
What did you do?
I may I chatted up people and made sure they knew where we would be and what time we'd be there.
Well, why should you not
do that? I can't I'm allowed to do that. Right? Like, walk around the floor and talk to people? Yeah.
Yeah. Okay. Well, I did that. The year before, we did a parade. I think there's
I remember you telling me about the parade.
That's fine. Parade rule now. But, anyway, I do think that if we did a talk at ADCES, if I did a talk about the podcast, I do think it would draw people in. And I do think in a long form situation, could explain it, but they don't give you a ton of time in those things. Right?
They give you, like, fifteen minutes?
It depends on the small product theater kind of things. Fifteen to thirty minutes, maybe. If you really have a session, the sessions are forty five minutes. Like, my session is about AID, open source AID in pregnancy.
Yeah.
I have a forty five minute session.
Who who are you doing the session for? Who you're giving the talk?
It's ADCES.
You're giving the talk for them?
I have a presentation to give for at the conference. Yeah.
But you had to am am I wrong to say you had to did they come to you and ask you for that presentation, or did you submit?
No. You have to submit it. The submissions have to be done fairly early in order to get approval for your topic idea. Mhmm. And then the whole presentation has to be submitted by this year was in in the past, it's like early June.
Okay.
So then ADCES can review the content, make sure that there's nothing in there that goes outside of research or, you know, that kind of thing so that then you can present. I'm presenting with Catherine. Catherine's doing open source in pediatrics and I'm doing the pregnancy part.
Catherine updated my my loop follow-up in Friends for Life. I I would thank her personally. She did it at lunch while we she was supposed be eating. She was updating my app instead.
I understand she was doing that for a lot of people.
For a lot of people at Friends for Life. It was really nice of her. So if I wanted to give a talk at ADCS one day, I'd have to pitch it from an angle of the way I've learned to speak to people about this because that would keep the medical stuff out of it.
What a real session would have to be44:58
It would keep medical stuff out of it. You correct. You'd bring it forward as how to educate in a different way. Right? How to bring people the education that they need, not not the content of what you provide.
Mhmm. I could be there just to say, look, you already know what to say. Here's how you should say it. Here's how you should talk about it because this is how it has worked with those who listen to my podcast. Oh.
And then people will be like, I don't have time for that. I'll just send them to the podcast. I see how that'll go for me. But that's also probably why they would never let you do that. Also, don't you have to pay them to do that?
Like, doesn't it cost money to make it no? You don't have to okay.
I didn't pay anything.
Alright. Good. Jenny's like, can I pay them? You get
you get free admittance to the conference, but that's all they.
Well, that that part is John. John's covering me to get in for Sugarpixel. I am, as unbelievable as this sounds, I am the pretty girl that leans on the car at the Sugarpixel booth. I'm Fuck you. I'm the catnip, Jenny.
You are the catnip. That is very exciting. Yes. And I know. I wish I had more time there to come and hang out with you in the exhibit area.
I just have sessions. Actually, I have to look and make a list, this week about which sessions I'm going to attend.
Oh, yeah? Hey. Listen. Can I if you if there's no pressure from me? But if you want, I'd love to introduce you at your session so you could be in the back.
Like, do they introduce you and have somebody come out?
They do. There's, like, there's a moderator there's a moderator at each of the sessions. Otherwise, I'd be like, great. Scott's here. He's gonna tell you all about me.
You should definitely let it be me. That's all I'm saying. Alright. I'll fill that room, ADCES. Listen up.
Alright. Jenny, thank you. This was really helpful. I I Good. I genuinely, like, have been wringing my hands about this.
I I keep thinking I I keep thinking, oh my god. I wasted my whole summer No. Because I'm gonna because listen. So people understand. Like, I'm the way I've handled all this because these conferences are expensive.
Right? Yeah. So I went to ADA, and I I got in by being with Sugarpixel.
John. Mhmm.
Right? But I still would have had to pay, like, gosh, like, you know, hotel and airfare. Correct. What I did was I I did some work, like, some interview work for Omnipod at ADA in trade for the hotel and the airfare. Yeah.
Right? And then Friends for Life, I did the same thing. John got me in. I was an exhibitor with Sugarpixel, did some work for somebody else. And and, like, I ran the I ran the product theater for for Omnipod.
Oh, nice.
Yeah. And now a b c e s, I am doing the thing with John and Sugarpixel to get in, and I'm doing I'm actually interviewing either nurse practitioners, ENDO's, or CDCES's in short fifteen minute groups for mini med. Oh, nice. So we're gonna get together a bunch of of of practitioners and get their top three tips for diabetes. Then I'm gonna get the top three tips out of, like, five or six different people and put it together in a little
That's fun.
That's right. So I can look into a camera and go, here's her top three tips for anyway, my point is is I did a lot of extra work and a lot of extra traveling to get to this one scenario where I thought this is probably the place where my message will do the best for the podcast. And when the podcast gets bigger, hopefully, it reaches more people and helps more people, etcetera. And then I started panicking a couple weeks ago, I was like, oh my god. I should have just sat at home in the sun.
Like, what was I doing?
No. Alright. You shouldn't just sit at home in the sun.
You don't think so?
I mean, you need vitamin d, but come on.
I'd I'd take a pill. Alright. Jenny's gotta go. She's got a life. Something new just arrived from MiniMed.
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I am joined by Jenny Smith, who is a diabetes educator with over thirty five years of personal experience, and we break down the complex concepts into simple actionable tips. The diabetes pro tip series runs between episode one thousand and one thousand twenty five in your podcast player, or you can listen to it at juiceboxpodcast.com by going up in the menu. If this is your first time listening to the juice box podcast and you'd like to hear more, download Apple podcast or Spotify, really any audio app at all. Look for the Juicebox podcast and follow or subscribe. We put out new content every day that you'll enjoy.
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I'll be here tomorrow with another episode. I hope to see you again. So I'm actually back from that event at this point. I didn't do a giveaway. I ended up just talking to people face to face, met a lot of wonderful people, and I ended up giving them the link to the Juice Box podcast clinician dash share page.
Afterward: what actually happened51:22
And I am happy to say that the, the web traffic says people are going and looking at it. So if you're a clinician, thank you so much for checking it out. If I mentioned the survey in here, I just reran it tonight, so added more responses to it. So as of this date, it's August 25 right now when I'm recording this. The re let's see.
The it has 272 responses. It's very cool. If you wanna take it, it's juiceboxpodcast.com/survey. If you want to see the results of it, it's juiceboxpodcast.com/surveyresults. I think there's links right on the front page of the website to both.
Thanks so much for listening. I'm sure the recorded me already said this, but thanks so much for listening. I'll be back soon with another episode of the juice box podcast. One more thing to go. I'm going to, touch by type one in September.
Actually, that's a free event. Touchbytype1.org. Everybody can come. You, loved ones, anybody, you know, at all touchedbytype one. What a what a great name.
You should come out and hear me speak. I'll be there. Jenny will be there. Erica's gonna be there and much more. Touchedbytype1.org.
Go get yourself some tickets.
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