New Apple Ad features Dexcom: Here is why that is important to you
Scott Benner
"my daughter was recently diagnosed with type 1 diabetes"
People living with T1D are understandably excited to hear the words, "my daughter was recently diagnosed with type 1 diabetes" in an Apple ad... but that is just the beginning of why this Apple Watch advertisement should get your heart pumping.
The percentage of people with type 1 using continuous glucose monitoring technology is still relatively low. The barriers to adoption are multivariable. Cost, lack of insurance coverage, misunderstanding of what the technology brings to your life and plain just not knowing that it exists are but a few. The truth however is that even if you never find your way to a CGM this quick video, in my opinion, should still make you happy. Here's why.
We finally have a device manufacturer in the diabetes world who moved beyond the diabetes world. When Dexcom searched for others whose collaboration might improve their product, they didn't just form a relationship with a little start-up. They formed a relationship with Apple. The mention of Apple Watch integration with Dexcom in this ad, in my opinion, is not random. The mention didn't happen just because someone wrote a letter. It is there on purpose. This is Apple telling us what is important to them and a signal of where they are focusing their efforts when it comes to the health space.
The company that put a smartphone into most every hand on the plant and the company that is hugely responsible for the technology that keeps my daughter healthy, they are dating. I think we are all going to like what their future children grow up to be. I'm even more excited when I think about the relationship that Dexcom has with Omnipod and the ways that the Apple connection could improve all aspects of the tech that helps to keep Arden's BGs where we want them.
For the moment its great to hear diabetes in the mainstream in such a positive way, but I think that this is only the beginning of how Dexcom and Apple are going to make us smile. It is important to note that Dexcom advertises on the Juicebox Podcast but that I wrote this piece on my own.
