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Felt Scott in the felt Juicebox studio, arms open, the neon Juicebox sign on the wall behind him
A letter to my advertisers · 2026

Thank you for a great year.

From Scott Benner · Juicebox Podcast · November 2026

Read or Watch

The letter is below. Tap Watch to see it as a 3:43 film instead.

Hi. As 2026 winds down I wanted to send a proper thank-you and let you know where things stand for next year.

Your spot on the show

First, the practical part: your spot on the show is secured for 2027. Same placement, same schedule, same approach. If anything has changed on your end — budget, timing, people, strategy — please let me know as soon as you can. There is a waiting list of companies who would like a spot on the show, but as always, I’d prefer to stay with you.

Pricing

There is no increase in ad pricing for 2027. I hope you appreciate that stability as much as I appreciate yours. My focus has always been on long-term relationships that work for your company, for the podcast, and most importantly for the people listening, and holding the line on price is part of that.

The year

Now the year. The Juicebox Podcast crossed 22 million total downloads in 2026, counting from the first episode in 2015. It remains the best rated, best reviewed, and most downloaded diabetes podcast in the world. It has ranked on Apple’s podcast charts every single day for more than eight years — 2027 will be the ninth — in the U.S. and in 40 other countries. The show is still a daily program, and the audience still listens to it that way.

Community and events

The community around the show kept growing too. The private Facebook group just crossed 90,000 members, and the other social accounts combined are well over 100,000 followers.

What the show gives people

The Juicebox ecosystem gives people with diabetes, and the people who love them, three things: community, support, and education. On the podcast, online, and in person. They put their trust in it. Juicebox repays that trust with a way forward.

Events

I spent a good part of this year at industry events — ADA, ADCES, Friends for Life, Touched By Type 1 — and I’m consistently working in the background to build the profile of the Juicebox Podcast so it can better serve its listeners, and better serve your ads.

The website

The website has had a lot of work this year, and your links live there. juiceboxpodcast.com was redesigned from the homepage out — new look, new logo, and built around the things listeners actually use: the series guides, the free tools, the FAQ with more than 800 answers from the show, the full transcript library, and a listen page that sends people straight into Apple Podcasts or Spotify. Episodes now play right on the pages. The site did 309,000 page views in 2025. It has already passed that this year, and is on pace to finish 2026 around 390,000 — roughly a 26% increase. Your ad is on the main page and on every one of the 220-plus episode pages published each year, and I never take ads down. The pages from this year keep working for you next year, and the year after that.

YouTube

One more thing to put on your radar. I’ve made a decision to be more active on YouTube. What’s there now is a first step: original animated type 1 education content built for that platform, and it’s working — the channel’s following has doubled in the last two weeks. The second step, coming in 2027, is an on-camera format — a host in front of the lens. The animated work will stay part of the YouTube offering, but it won’t be all of it. There will be a bigger announcement next year about what’s coming and who’s involved, and there may be a way for you to be part of it if it interests you. I’ll share more when it’s ready.

Thank you

Thank you for a great year. You’ve been with the show for a long time, and that consistency is a big part of what makes the podcast possible. I don’t take it for granted. Talk soon.

Scott Benner
Juicebox Podcast · Scott Benner Productions, LLC
The letter, as a film · 3:43
2027

Contact Scott

If anything about your ads is changing for 2027, please let me know as soon as you can so we can coordinate.

Otherwise, as long-term sponsors, your ads continue into the new year with a simple confirmation by email, and we’ll work out the rest later, as we always do.

Thank you so much for your continued support.

Email Scott scott@juiceboxpodcast.com
2026 by the numbers

What your ad is part of

  • 2,000Episodes, published daily since January 2015. Fewer than 1 in 200 podcasts ever made have reached 1,000.
  • 22,000,000Total downloads since the first episode in 2015. The best rated, best reviewed, and most downloaded diabetes podcast in the world.
  • Every dayOn Apple’s podcast charts for more than eight years, in the U.S. and 40 other countries. 2027 will be the ninth.
  • 90,000Members of the private Facebook group, with well over 100,000 followers across the other social accounts.
  • 390,000est.Website page views in 2026, up from 309,000 in 2025 — roughly 26% more. Your links live there.
  • 220+Episode pages published every year, each carrying your ad, and ads are never taken down. This year’s pages keep working next year.
Sources

Fewer than 1 in 200: Podscan podcast industry statistics, Nov 2026 — 13,757 of 2.9 million podcasts with a counted episode history have 1,000 or more episodes. Download, chart, group and page-view figures are the show’s own.

Links from the film

Everything mentioned, one tap away

On the website

  • The homepageRedesigned this year. New look, new logo, your ad on it.juiceboxpodcast.com
  • Episode pagesEvery episode gets its own page with your ad on it. Open any one.220+ pages a year
  • The FAQMore than 800 answers from the show, each routed to the right episode./jbfaq
  • Series guidesBold Beginnings, Diabetes Pro Tip, and 20 more series, in order./lists
  • Free toolsThe Bolus Estimator, the Fat & Protein Estimator, the Settings Simulator./bolus4
  • Transcript libraryChaptered transcripts of the series. Read, search, or jump to the audio./library
  • How to listenSends people straight into Apple Podcasts or Spotify, by series and episode number./apps
  • ReviewsWhat listeners say about the show, in their words./reviews
  • The TheaterEvery video from the YouTube channel in one place./theater

Where the audience is

  • Apple PodcastsOn the charts every day for more than eight years, in the U.S. and 40 other countries.Apple Podcasts
  • SpotifyThe full show, every episode since 2015.Spotify
  • YouTubeThe animated type 1 education content, and where the 2027 on-camera format will live.@JuiceboxPodcast
  • The Facebook group90,000 members. Private, and run by Scott.Juicebox Podcast: Type 1 Diabetes
  • InstagramPart of the 100,000-plus followers across the other social accounts.@juiceboxpodcast
  • Juice Cruise 2027The listener cruise. Norwegian Escape, July 2027.travelwithtype1s.com
© 2007–2026 Juicebox Podcast Made for Juicebox advertising partners · please don’t share publicly
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